EVISU was founded in Osaka Japan in 1991 and is named after the Japanese God of prosperity Ebisu. Initially, only around 14 pairs of jeans a day were created, each one caringly hand-painted with the now famous seagull logo. EVISU captured the imagination of the detail-obsessed Japanese fashion crowd and spurred a revival of interest in vintage denim which spread around the world.
EVISU was initially more a labour of love than a commercial venture and despite the phenomenal success, EVISU’s mission to create the highest quality products has remained unchanged. This underlying value defines EVISU’s position as an icon in the history of denim wear. Today EVISU has gained critical acclaim, as one of the ultimate denim must-haves, is internationally known and embraced by both collectors and hipsters alike.