Our journey began in 2004 during a chance trip to a south asian textile market. We were astonished to find that we could directly purchase top quality dress shirt cloth from renowned European and Asian Mills at wholesale prices. We could then take this cloth and have a luxury custom shirt handmade for us by local tailors. All of this was done at a fraction of the cost we would normally spend for a poorly fitting, mediocre quality Off-the-Rack Shirt back in Canada.
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